프리미엄 자동차 브랜드의 로고에는 유난히 원(Circle) 모양이 많습니다.

렉서스 또한 원모양의 로고를 가지고 있는데요.

이번 광고를 통해 로고에 대한 새로운 해석을 제시했습니다.

기존의 로고에 새로운 스토리텔링을 가미한 점이 흥미로운 광고입니다 : )

Advertising Agency: Team One, USA

Group Creative Director: Craig Crawford

Assoc. Creative Director: Jim Darling

Chief Creative Officer: Chris Graves

Director of Product Information: Robert Jordan

Account Director: Amy Oars

Copywriter: Patrick O’Rourke

Sr. Business Affairs Manager: David Peake

Account Executive: Lindsay Rich

Group Account Director: Jim Ryan

Business Affairs Manager: Jessica Solorzano

Account Supervisor: Jay Thongnop

Producer: Jenny Valladares

Project Manager: Jim Vastano

Executive Producer: Sam Walsh

Production Company: The Sweet Shop

Director: Iain Mackenzie

DP: Iain Mackenzie

Managing Director: Laura Thoel

Head of Production: Preston Garrett

Producer: Drew Santarsiero

Production Supervisor: Francesca Lentini

Production Coordinator: Angela Rodarte

Editorial Company: Whitehouse

Editor: Brandon Porter

Assistant Editor: Micah Chase

Sr. Post Producer: Kristin Branstetter

Design & Post Company: Brewster Parsons

Executive Producer/Founder: Darcy Parsons

Executive Producer: Jason Cohon

VFX Supervisor/Lead Flame Artist: Andrew Eksner

Flame Artist: Sarah Marikar

CG Supervisor: TJ Burke

Producer: Persis Reynolds

Post Production Color: Apache

Color Correction: Colorist- Steve Rodriguez

Executive Producer: LaRue Anderson

Music & Sound Design Co: Robot Repair

Composer: Michael Schanzlin

Sound Designer: Doug Darnell